Advertising in Germany was different to what I was used to and singing along to jingles such as “Knorr, Essen mit Lust und Liebe!” and “Haribo macht Kinder froh und Erwachsene ebenso!” played a part in helping me to learn the German language and understand the culture.
When I visited Germany as a school student back in the 1990s, I loved watching and hearing advertisements on the TV and radio.
It always fascinates me how they vary from country to country and what they tell us about consumer behaviour and cultural mindsets. One of the many fun things about visiting another country is watching TV advertisements.
